President & CLO · Microsoft

Brad Smith

Transformed Microsoft from antitrust villain to trusted global partner. The general counsel who became president — and who wrote the book on how technology companies must earn digital trust.
Born 1959Appleton, WisconsinMicrosoft (General Counsel 2002 · President 2015–present)

Biography

Bradford L. Smith was born in 1959 in Appleton, Wisconsin. He earned his undergraduate degree from Princeton University's School of Public and International Affairs and his law degree from Columbia Law School, where he was a Harlan Fiske Stone Scholar. He began his legal career at Covington & Burling before joining Microsoft in 1993. He became Senior Vice President and General Counsel in 2002 — the year after the US Department of Justice antitrust case against Microsoft ended in a settlement that left the company deeply distrusted by governments, competitors, and developers worldwide.

Smith's first job description as GC, famously, was "It's time to make peace." He immediately began settling litigation with AOL Time Warner, Sun Microsystems, Be Inc., and others — paying $5 billion to resolve cases — and building relationships with regulators that Microsoft had previously treated as adversaries. Over the next 13 years he transformed Microsoft's legal posture from combative to collaborative. In 2015 he was elevated to President, a role with no precedent for a general counsel — a signal that Satya Nadella and Microsoft's board recognized that legal strategy and external relationships had become central to business strategy in the technology age. He wrote Tools and Weapons (2019), arguing that technology companies must govern their own products before governments do it for them.

Core Philosophy

Technology companies must be guided by principles, not just laws. Smith's central argument in Tools and Weapons is that technology moves faster than law, so companies cannot wait for regulation to define acceptable behavior. They must develop their own ethical frameworks — on AI, facial recognition, data privacy, cybersecurity — and apply them proactively. Microsoft's refusal to sell facial recognition to certain government clients, its AI principles, and its cloud sovereignty commitments all flow from this philosophy.

Legal counsel as trust architecture. Smith redefined the GC role from legal defense to trust construction. Trust with governments enables operating licenses in 190 countries. Trust with developers enables the open-source ecosystem that Azure depends on. Trust with regulators enables acquisitions like LinkedIn and GitHub. Every legal decision is a trust decision, and trust compounds over decades.

Famous Quotes

"It is time for technology companies to be guided not just by laws, but by principles."
— Brad Smith, Tools and Weapons
"When I became general counsel, I distilled my job pitch to one line: It's time to make peace."
— Brad Smith, on joining as Microsoft's GC in 2002
"The most powerful tech companies need to act more like nations and less like companies — because their decisions have the reach of nations."
— Brad Smith

Notable Achievements

Lessons for the CLO Suite

01
Make Peace Before Making War

Smith's first act was settling litigation. Sustained legal warfare is expensive in money and trust. Identify settlements that are strategically superior to victories.

02
CLO Must Own External Relationships

Smith's elevation to President reflected that governments, regulators, and international partners became strategic relationships, not just legal ones. The CLO must own this.

03
Regulate Yourself Before Others Do

Microsoft's self-imposed AI principles preceded most government AI regulation. Companies that set their own standards shape the external standards that follow.

04
Trust Is a Balance Sheet Item

Regulatory trust enables global operating licenses. Developer trust enables ecosystem adoption. Treat trust as a financial asset — invest in it, protect it, account for its value.